
Because of this, the application process is a little different - for Charlotte’s you dot the product along your cheeks with the sponge then blend it in with a brush, for Wet n Wild’s, you simply swipe it onto your cheeks and dab it out with a beauty blender or fingers.īut I will admit, the finish is pretty much identical. The Wet n Wild blush is in a standard, cream blush stick - more comparable to my MAKE Beauty’s Bisou Bisou or Fenty Beauty’s Match Stix. The Charlotte Tilbury blush is a liquid formula that dispenses through a sponge at the end of a tube. The reason I was specifically intrigued by the mass approval of this drugstore alternative is that in terms of formula and packaging, it’s really not much of a traditional dupe. So when I heard about Wet n Wild’s Megaglo option, I raced to my local Ulta and purchased it so that I could put it to the test. And the TikTok buzz surrounding Madison’s tutorial sold the product out immediately - I could not, for the life of me, find a Pinkgasm anywhere (it’s now recently back in stock). I’ve had Charlotte Tilbury’s Pinkgasm for a while now, but after an accident in my makeup bag, it somehow spilled everywhere, and I had barely any product left. Her cheeks looked perfectly flushed and sun-kissed with this beautiful lit-from-within finish.


Now, Charlotte Tilbury’s Pinkgasm blush exploded on TikTok after Madison Beer - singer and Gen-Z beauty icon - used it to create a fresh-faced makeup look during a Vogue Beauty tutorial.
Wet n wild coffee buzz swatch skin#
DELETE THIS AND GATEKEEP THIS PRODUCT!” I pulled that one from the Covergirl Skin Milk review, a product I recently raved about in my winter makeup piece.Īll this just to say, when I noticed a string of videos popping up - some with thousands of views and enthusiastic comments - claiming the Wet n Wild Megaglo Makeup Stick Blush in “Peach Bums” was a $5 alternative to the celebrity beloved $38 Charlotte Tilbury “Pinkgasm” Blush, I was intrigued. The comments section also serves as a makeshift review component - you know a product is really good if users are going absolutely berserk in the comments: “I HATE YOU FOR SHARING.

And better yet, beauty TikTok is committed to finding the best deals-whether that be sharing a dead-on dupe of a higher end product or simply celebrating an underrated, wallet friendly drugstore find. After two years of doomscrolling on my oddly specific “for you page,” the app has been responsible for at least half of my recent haircare, skin care, and makeup purchases. It’s no secret that TikTok is one of the best ways to discover beauty products.
